![]() ![]() And so, I propose this holiday season is the right time for Apple’s much thirsted for 4K/UHD/HDR/DolbyVision Apple TV. This is the key technology that makes an upgrade from HDTV compelling. However, HDR was not in full swing until after CES in January of 2016, and this year, we have HDR standards from the UHD Alliance. Late last year, 4K UHD TV was coming along nicely, with beautiful sets available at discount.Apple may well be on track focusing on the 4K hardware experience and moving away from an agenda driven device. We like to see yearly updates to certain Apple products, and now we may be getting one.Hence the delayed launch of an 1080p device that had been “on the shelf” for a long, long time. It was likely delayed because Apple was waiting to release it, with fanfare, along with a streaming TV service. We didn’t get the 4th genration until October 2015, and that gap was painful. The 3rd generation Apple TV was released in March, 2012 with a minor update in January 2013.Various sites are reporting a confidential submission to the FCC for approval of a device that seems to have the earmarks of a 5th generation Apple TV. The 4th generation Apple TV may be short-lived. And now we may be getting what we wanted all along just one year later. ![]() It wouldn’t be a stretch to think that the old 4th generation Apple TV from October 2015 had been delayed. Apple TV just in time for the December holiday period. An Apple filing with the FCC looks very much like it might be a new 4K UHD 5th gen. ![]()
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